Managing product complexity – modularization and standardization

The days when markets could be serviced with a limited number of products and varieties are long gone. Customers demand solutions that form the closest possible fit for their specific requirements. From the standpoint of manufacturing companies, this means both opportunity and risk. Opportunity, since differentiation can improve the company’s competitive position. Risk, since a broader product spectrum entails greater expense in terms of development, production, and distribution.

The question is: Using proactive complexity management, how can companies meet all of their customers' needs while keeping costs in check?

ROI has developed a practice-proven procedures and methods toolkit for this. For more information, see "Complexity reduction".