Thesis 1: Sustainability Imperative

Companies that have not comprehensively integrated Sustainable Development Goals into their corporate strategy and derived fields of action are no longer competitive.


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Thesis 2: Next Level Business Models

Business models that go well beyond legally prescribed sustainability Standards are among the most important differentiators in the competition.


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Thesis 3: Authentic Purpose

Companies that have credibly integrated sustainability perspectives into their corporate philosophy are twice as likely to recruit and retain young talents over the long term compared to competitors that have not implemented this.

Thesis 4: Beyond Greenwashing

When it comes to sustainability, it has largely remained declarations of intent and hype. Sustainability strategies are not backed by objective verifiable and comparable KPIs. They are still dependent on the goodwill of companies.


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Thesis 5: Renewables Dependency

The share of renewables in the overall electricity mix in Europe remains at 25 %. Security of supply with green electricity is not guaranteed.


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Thesis 6: Design to Sustainability

Recyclability plays a central role in investment and technology planning: From material composition to packaging development up to manufacturing technology. Companies that have not taken these framework conditions into account in the PDP at an early stage will no longer be able to sell affected products.


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Thesis 7: Digital Green

The digital pioneers are also leaders in sustainability. Compared to other companies, they achieve in 80 percent of the cases better results in meeting applicable sustainability KPIs.

Thesis 8: Global Responsibility

Companies that put packaging including respective products into circulation are responsible and obliged to ensure that it is disposed or recycled. According to the law, this service is handled via contribution-financed systems (EPR - Extended Producer Responsibility) in over 150 countries. The contributions are paid by the industry - in every country where packaging is placed on the market.


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Thesis 9: Quest for Transformation

Regulatory requirements for the use of recyclates have increased the cost of the entire value chain by 50 percent.


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Thesis 10: Circular Skills

The increasing scarcity of materials has fundamentally changed the entire procurement process. Strategic, technological and process competencies have become a key competitive factor in securing access to recycled raw material sources in the Circular Economy.

Thesis 11: Naughty Consumers

Companies are increasingly focusing on the use of recyclates in products, but the end consumer is still not willing to pay for quality and consumes according to the principle of "stinginess is cool". That's why cheaply produced and less sustainable products prevail in the market.


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Thesis 12: Sustainable Co-Mining

Consumer participation is critical to ensuring access to recyclates and meeting regulatory requirements. Collaborative, consumer-friendly business models around the topics of Urban Mining and Recycling are emerging. In return, consumers expect companies to enable sustainable consumption to optimize their own sustainability goals.


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Thesis 13: Sustainable Overkill

Europe has the world's strictest sustainability regulations. As a result, European companies can no longer compete globally.


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