Consumers have increasing demands on food quality. Today, freshness, freedom from artificial additives and preservatives, natural flavor intensity and healthy ingredients are expected from every product. At the same time, consumer preferences are moving in two diverging directions. On the one hand, the market share of discounters is stable at around 40 percent. On the other hand, demand is growing for high-end labels that position food as an essential aspect of a quality-conscious philosophy of life and redefine the understanding of luxury and food innovation. Both market areas follow different logics and each require specific business models, supply chains and manufacturing concepts to address them successfully and profitably despite increasing demands in manufacturing. Food producers must therefore position themselves clearly with regard to this development and move out of the middle segment, which is coming under increasing pressure.
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