Explanation: Commercial Change Management Process (CCMP)

The Commercial Change Management Process (CCMP) is a systematic approach to planning, steering, and implementing changes in commercial areas such as sales, marketing, or customer service. It aims to adapt commercial strategies effectively, for example, during pricing changes, new go-to-market models, or service transformations. CCMP combines traditional change management methods with commercial excellence to ensure that changes are not only designed but also successfully implemented in the market.

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