Change Communication

Communication with employees and stakeholders is key to initiating change, activating and reinforcing behaviors. Typical questions to consider when designing effective change communication are:

  • Why is change important?
  • What practical meanings do the changes have for individual employees and their teams?
  • How do we ensure that all stakeholders understand the opportunities of change and actively drive it forward?
  • How do we translate the defined corporate values into lived behavior and a vibrant corporate culture?
  • How do we communicate management's expectations of employees clearly and effectively?
  • How do we support technological developments, e.g. the introduction of new platforms and systems?

Change processes can place supervisors and team leaders in critical roles for which they must be prepared. Targeted training and support makes supervisors and team leaders stronger communicators and leaders, not only in change processes, but in managing people in general.

Early involvement of relevant communicators

For sustainably successful change communication, EFESO pursues an approach that turns all persons affected by the change process into participants and involves and trains them according to their communicative role. This ranges from the formulation of a powerful vision by the management to the involvement of team leaders to motivate employees and communication formats that address the entire workforce.

 

CONTACT

  

Dr. Thomas Troll

Dr. Thomas Troll
Senior Partner

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Zuzana Halasova

Zuzana Halasova
Expert Director

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Dr. Bernhard Burger

Dr. Bernhard Burger
Expert Director

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Sasa Rujevcan

Sasa Rujevcan
Senior Manager

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CASE STUDIES & INSIGHTS - PRACTICAL EXAMPLES

CASE STUDY:

In order to achieve the self-imposed goal of being climate-neutral by 2050, a manufacturer of basic chemicals has to put its entire business model to the test. EFESO supported the client with robust scenario planning to develop a sustainability roadmap that enables sustainable growth in a challenging industry environment.

CASE STUDY:

Unlimited transformation: How a unified manufacturing system connects 50+ plants
Staying competitive despite global disruptions, labor shortages, and rising cost pressure? For an international automotive supplier, the answer was clear: only a bold new start could deliver the clarity, speed, and impact needed. Together with EFESO, the company developed a globally standardized manufacturing system—and unlocked the OPEX potential of over 20,000 employees in record time.

CASE STUDY:

A chemical group realigns its global production organization following a joint venture. The aim: to increase performance and efficiency worldwide. EFESO creates a “One Operations Community” in twelve plants - and over 230 improvement projects already generate savings of over EUR 120 million in the implementation phase.

INSIGHT:

Driving profitability through change:
With its Commercial Change Management Process (CCMP), EFESO helps Tier-1 suppliers in the automotive industry align pricing, cost, and customer demands – for measurable results in a dynamic transformation environment.