Master planning is a strategic planning approach for the holistic development of a plant, site, or company location. It covers structural, organizational, and operational dimensions and defines a long-term vision that guides all subsequent planning and implementation activities.
Unlike operational measures, master planning follows an integrated approach: it aligns site strategy, space utilization, infrastructure, production requirements, environmental considerations, and future growth options into a coherent overall concept. Master planning creates transparency, reduces interface conflicts, and facilitates coordination with internal and external stakeholders.