Reorganization refers to the redesign of structures, processes and responsibilities in companies or organizational units. The aim is to sustainably improve the company's performance, adaptability and efficiency in the face of internal or external changes.
Reasons for a reorganization can include technological developments, market changes or strategic realignments. The focus is typically on optimizing the structural and process organization, introducing new management or control models, adjusting resources and competencies and promoting a performance-oriented corporate culture. In addition to analytical planning, successful reorganizations also rely on communication, change management and employee participation.