Explanation: Food Fraud Prevention

“Food fraud prevention” refers to measures and strategies designed to prevent the counterfeiting or adulteration of food. As prevention methods, they are intended to ensure that food products are exactly what they claim to be. This can reassure consumers that product quality, authenticity and safety are being maintained and protects the integrity of the food supply chain. Food fraud prevention includes methods such as food supply chain monitoring, technology-based traceability and regulatory measures.

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