Medtech Excellence
Strongly changing customer requirements, regulations, cost pressure and the associated disruptive changes to entire ecosystems pose great challenges for medtech companies. ROI-EFESO finds appropriate answers to these challenges for its medical technology customers.
ROI-EFESO's customers include leading companies in the healthcare and medtech industry.
Current situation
We currently see three challenges for medtech companies:
- Complex market situation: Costs in the health system are reduced. Significant short-term increases in demand result from pandemic events (e.g. the current COVID 19 pandemic).
- High price pressure through global competition, alternative products and low-cost suppliers. Increasing buyer power through purchasing groups at hospitals and pharmacies, concentration in retail and offers via digital platforms.
- Increasing cost pressure through high wage costs (especially at German locations) and ongoing investment in product and service innovation and digitization.
In parallel to these challenges, digitization, especially at the customer interface, must be pushed forward.
ROI-EFESO accompanies its customers on the way to Medtech Excellence with the following services
Digital transformation
- Digital transformation is an essential lever for expanding the market position as well as improving the competitive position. We work with our customers to (further) develop the existing business model with new products and services. Medtech companies benefit here from the cross-sector experience of ROI, e.g. from mechanical and plant engineering as well as from the automotive industry, which covers all facets of Smart Factory and Industry 4.0.
Maintain and expand market position
- Customer understanding and sales strategy. For medtech companies, understanding the needs of different customer groups - from hospitals to patients - is essential. ROI-EFESO brings experience from projects with service providers (hospital management and logistics) and thus the perspective of the customers in their function as users and purchasers of medical technology. The culturally induced changes in the image of the patient and the role of the doctor as an innovation driver are taken into account. The development of specific customer journeys according to customer groups and channels forms the basis for an ultimately closed sales strategy.
- Optimized product portfolio and product life cycle. A product portfolio that is aligned and optimized to customer needs is the prerequisite for an efficient and effective customer offering and the basis for focused complexity management in products and processes (operational excellence).
- Access to new markets and expansion of the ecosystem. The growth opportunities in new markets (especially emerging markets) are particularly high for medtech companies. ROI-EFESO helps its customers to assess the opportunities and risks associated with market entry and to configure the product and service portfolio to suit the specific market.
Improve cost position
- Cost reduction: ROI-EFESO realizes cost savings with an effect on earnings across the entire value chain of medtech companies. This includes the structured processing of material and personnel costs (direct/indirect) as well as other expenses.
- R&D Organization. ROI-EFESO supports its customers in the definition of a global R&D strategy as well as in the optimization of the R&D process and organizational structure. The range of services also includes make-or-buy decisions within the scope of development services.
- High-speed adaptation and COVID 19 program. Against the background of the worldwide pandemic, we help medtech companies stabilize their supply chains and make global production and logistics networks adaptive and lean.
An outlook: Trends in which ROI-EFESO accompanies its customers
Big Data for personalized medicine, Smart Data for fitness and nutrition; precision and telemedicine, AI solutions or intelligent assistance systems. The healthcare market is measured by its pulse. Here, too, ROI-EFESO is the right partner for identifying and evaluating future potential - e.g. when using digital tools at the customer interface or 3D printing in the context of precision medicine.
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