Quality is more than the sum of processes, indicators, certificates and measured values - but still the core of most long-term successful brands. This is particularly true for knowledge-intensive companies from high-wage countries, where products have a direct impact on people's health, for premium brands or for manufacturers of long-term capital goods. In more and more industries, quality is synonymous with the pursuit of perfection and "zero defect" is a non-negotiable component of one's own performance.
The flipside of the quality orientation is "overengineering" - perfection and improvement in areas that no longer relate to functionality and are not perceived by customers as additional added value. In highly competitive, fast markets, overengineering is just as much a problem as the vice that quality management has to cope with. On the one hand, the quality requirements of customers worldwide are increasing. On the other hand, the scope for quality management is decreasing sharply: short product and development cycles and a growing number of variants limit testing times, the decreasing depth of added value requires quality controls across global supply chains, and the increasing share of software and networked components massively increases product complexity. Against this background, quality management must master the difficult balance between early integration into the value-added process and effective firefighting, preventive and reactive activities, high standards and quality costs, the use of the latest technologies and potential quality risks of networking and digitization.
Against this backdrop, quality management must be repositioned and repositioned - starting with development, across the entire supply chain and value-added processes, right through to service and after-sales organization.
This is not only about a further developed organization and integration of the quality areas, but primarily also about the establishment of a zero-defect culture in the company with stable and controlled processes and a uniform quality awareness and understanding across all levels. In addition, the consistent use of the latest technologies and the associated development of know-how are essential.
In this demanding environment ROI is a reliable and experienced partner and supports companies from the supply chain to development and production to customer service with individual programs and initiatives:
- Preventive quality assurance in product development: Implementation of best-practice processes and methods for maturity assurance and advanced quality planning Securing process capabilities and approvals. Professionalization and safeguarding of new product start-ups. Robust design by using simulation testing and artificial intelligence applications, e.g. for FMEAs.
- Quality in the supply chain: Supplier development programs to ensure product and process quality in start-up and series production. Task forces for root cause analysis and elimination of current quality problems. Programs for setting up professional structures for quality assurance of purchased parts. Digital supplier performance tracking.
- Operational quality offensives and programs to reduce quality costs: Creation of transparency on the "true total cost of quality" and its causes along the value chain. Process stabilization and in-line process control on the shop floor. Creation of short quality control loops, clear quality standards and quickly effective problem-solving routines. Implementation of right-first-time programs in indirect corporate functions. Qualification of employees and managers to establish a zero-defect culture.
- Quality 4.0. / Real Time Quality Control: Use of industry 4.0 technologies (sensors, software) for predictive quality assurance via real-time control of production and quality. Construction of digital twins, automated error detection, use of advanced analytics for learning and automated root cause analysis. Real time visualization of quality data and recommendation for error correction approaches. Implementation of machine learning concepts. Use of smart tools for production and quality staff.
Building a zero-defect culture is not a foregone conclusion, but must be understood as a transformation process. On the one hand, this process is based on the classic lean and quality management methods, but on the other hand, it makes very consistent use of the comprehensive possibilities offered by digitalization and analytics. If it is also possible to further develop the skills and qualifications of employees and managers along these approaches, then this strategy allows comprehensive opportunities to significantly reduce quality, scrap, rework and complaint costs while at the same time increasing the productivity of the operational areas.
Quality improvement in the automotive industry
A leading global automotive manufacturer wanted to mobilize and accelerate its entire network of nine factories in terms of costs and quality.
With ROI, the Group established a completely new football-inspired practice of competing for championship leadership. The project team thus dynamised rigid plant structures and work routines.
Standards for operational excellence in an international group of plants
20 global plants of an automotive supplier have operated largely independent of each other. In order to tap value creation potential, the company quickly built up the necessary OPEX know-how together with ROI and created structured operations processes that function internationally.
Quality in production
A medical technology company wanted to reduce the number of defects in the production line of one of its top products by a factor of 10. Together with ROI, the company identified the appropriate starting points and ensured quality improvements that can also be scaled to other product lines.