Competitiveness in Automotive Markets
Leverage strengths and unlock new business opportunities with EFESO
Technological innovations, geopolitical uncertainties, intense global transformations, and competitive pressures are fundamentally reshaping the rules of the automotive industry. Both OEMs and suppliers are facing disruptive developments – which also present new opportunities to future-proof their positioning.
This is especially evident in the transition to alternative drive technologies. While electromobility is considered a key growth driver, market dynamics are evolving more slowly than anticipated. In response, many companies are strategically realigning—balancing investments in new technologies with a temporary return to conventional drivetrains.
Expanding industrial excellence with customer-centric, digital services
Competitiveness also hinges on agility, adaptability, and strategic foresight in other critical areas. Whether in product development, manufacturing, or global supply chain management, success lies in intelligently combining proven processes with future-oriented approaches.
Simultaneously, new competitors—especially from China and the U.S.—are disrupting the market with digital ecosystems, service-driven business models, and data-based customer interfaces. This is shifting the focus of value creation towards software and direct customer engagement.
As vehicles become software-driven platforms – enabling personalized experiences, productivity, and new business models – the implications for maintaining competitiveness are significant: Industrial excellence alone will no longer be sufficient. Instead, the ability to adopt multiple market perspectives is becoming increasingly important – through modular, scalable platforms, digital services, and customer-centric innovations.

EFESO ONCE AGAIN “BEST CONSULTANTS” IN THE SECTOR “AUTOMOTIVE & SUPPLIERS”
For the twelfth time in a row, EFESO Management Consultants has been recognized by brand eins and Statista in the renowned industry study “Best Consultants” (formerly: ROI-EFESO). The respondents confirmed the top position already achieved in previous years in the “Automotive & Suppliers” industry segment of the ranking.
We would like to thank everyone involved for the trust they have placed in us and for all the recommendations that led to us being awarded the “Best Consultants” seal.
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Unlocking potential across the entire value chain
Identify the right levers to strengthen your company’s competitiveness with EFESO. Count on our industry expertise to deliver fast, measurable, and transparent results. We drive impact across the following key areas:
- Innovation Strategy
Secure technological leadership through the strategic alignment of innovation processes, targeted resource planning, and the use of transparent steering metrics.
- Product Excellence
Make development processes more agile and efficient to respond quickly to market changes and enhance differentiation within the Product portfolio.
- Product Costs
Systematically optimize cost levels to withstand pricing pressure and create room for strategic investments.
- Procurement
Safeguard supply capabilities and margins through resilient sourcing strategies, optimized value streams, and adaptive structures for managing volatile demand.
- Supply Chain Management
Increase stability, transparency, and responsiveness in the supply chain – as a critical foundation for operational strength and customer satisfaction.
- Turnaround and Transformation Programs
Future-proof organizations, safeguard process stability during crises, and eliminate structural performance barriers through targeted transformation efforts.
- Performance programs for the organization
Increase the agility of the company with new working models and a scalable and lean organization.

VISION, UNITY AND COURAGE – A RECOMMENDATION FOR ACTION
The transformation of the German automotive industry is a marathon - not a sprint. In Automobilwoche's “Cockpit Talk”, Jost Kamenik and Dr. Uwe Steinkötter explain how OEMs and suppliers can take advantage of opportunities, play to their strengths and tap into new business areas.
To the Interview ›
Clients
Our solution portfolio for the automotive industry