Time-To-Market as a strategic driver

Rethinking and redefining your scope for action with EFESO

*Examples from EFESO’s Digitalization Excellence projects

In the automotive industry, innovation capability depends not solely dependent on the number or quality of ideas or patents. Equally important is the speed at which these ideas are transformed into market-ready solutions. However, achieving a faster time-to-market is not the result of rushed actions—it is the outcome of a precisely managed Product Development Process (PDP) that creates room for speed rather than forcing it.

Modernizing PDP structures

OEMs and suppliers are faced with the challenge of adapting their PDP structures to meet new realities. Increasing product variety, parallel technological developments, agile software integration, and more complex validation and compliance requirements all contribute to significant friction within the process. Often, it is not the development itself that is too slow, but the coordination, synchronization, and release logic.

The key to reducing time-to-market cycles often lies not in compressing individual phases but in the intelligent reassignment of responsibilities, a structured approach to complexity, and the effective integration of digital support with organizational discipline.

EFESO ONCE AGAIN “BEST CONSULTANTS” IN THE SECTOR “AUTOMOTIVE & SUPPLIERS”

For the twelfth time in a row, EFESO Management Consultants has been recognized by brand eins and Statista in the renowned industry study “Best Consultants” (formerly: ROI-EFESO). The respondents confirmed the top position already achieved in previous years in the “Automotive & Suppliers” industry segment of the ranking.

We would like to thank everyone involved for the trust they have placed in us and for all the recommendations that led to us being awarded the “Best Consultants” seal.


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Accelerating innovation cycles

Collaborate with us to streamline your product development process, making it more efficient and effective. Together, we will redesign decision-making paths and manage critical process routes without sacrificing functional depth, maturity levels, or quality. Our approach views time-to-market as a reflection of robust, forward-looking development – not as a short-term sprint goal.

  • Lean & Agile Development
    This includes optimizing the development system and continuously planning, simulating, and improving highly flexible plants and systems. The use of digital planning tools can be a critical success factor in this process.
  • Portfolio & Complexity Management
    By reviewing the Product portfolio from the customer’s perspective, we enable the development of new products and their successful market introduction.

VISION, UNITY AND COURAGE – A RECOMMENDATION FOR ACTION

The transformation of the German automotive industry is a marathon - not a sprint. In Automobilwoche's “Cockpit Talk”, Jost Kamenik and Dr. Uwe Steinkötter explain how OEMs and suppliers can take advantage of opportunities, play to their strengths and tap into new business areas.


To the interview

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CONTACT

Ralf Bechmann

Ralf Bechmann
Partner

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Florian Roth

Florian Roth
Managing Director

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Felix Erhard

Dr. Felix Erhard
Principal

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CASE STUDIES & INSIGHTS - PRACTICAL EXAMPLES

Bild einer Maschine in der Autoindustrie
©WEBASTO Group

CASE STUDY:

Competition like in the Bundesliga: A leading global automobile manufacturer wanted to mobilize and accelerate its entire network of nine factories in terms of costs and quality. With EFESO, the group established a completely new, soccer-inspired practice of competing for a championship lead. The project team thus dynamized rigid factory structures and work routines.

CASE STUDY:

An automotive supplier improved the transparency of work and organizational processes in a production plant for dashboards. With a "Digital Process Twin" from EFESO, the company reduced the reject rate and made improvement potentials in its value creation networks visible.

ROI Case Studie - Lean Transformation

CASE STUDY:

In the lean production system of an automobile manufacturer, a premium model with a wide range of variants and vertical integration rolled off the assembly line. But then the new head of production set the goal of introducing two additional series on the same line within just five months. The company used this challenge to realign its production, increasing the volume of manufactured cars by 85%.

INSIGHT:

Find out how mega casting can help you achieve strategic production cost advantages and reduce your carbon footprint.

INSIGHT:

With progressive cost management and proven tools to improve profitability, EFESO helps companies strengthen their financial performance – even in challenging and volatile market environments.

INSIGHT:

Discover how one Tier-1 supplier is expanding into the fast-growing e-axle sector, closing a profitability gap, and meeting customer-specific design requirements through a best practice project with EFESO.

INSIGHT:

Driving profitability through change:
With its Commercial Change Management Process (CCMP), EFESO helps Tier-1 suppliers in the automotive industry align pricing, cost, and customer demands – for measurable results in a dynamic transformation environment.