Time-To-Market as a strategic driver
Rethinking and redefining your scope for action with EFESO
*Examples from EFESO’s Digitalization Excellence projects
In the automotive industry, innovation capability depends not solely dependent on the number or quality of ideas or patents. Equally important is the speed at which these ideas are transformed into market-ready solutions. However, achieving a faster time-to-market is not the result of rushed actions—it is the outcome of a precisely managed Product Development Process (PDP) that creates room for speed rather than forcing it.
Modernizing PDP structures
OEMs and suppliers are faced with the challenge of adapting their PDP structures to meet new realities. Increasing product variety, parallel technological developments, agile software integration, and more complex validation and compliance requirements all contribute to significant friction within the process. Often, it is not the development itself that is too slow, but the coordination, synchronization, and release logic.
The key to reducing time-to-market cycles often lies not in compressing individual phases but in the intelligent reassignment of responsibilities, a structured approach to complexity, and the effective integration of digital support with organizational discipline.

EFESO ONCE AGAIN “BEST CONSULTANTS” IN THE SECTOR “AUTOMOTIVE & SUPPLIERS”
For the twelfth time in a row, EFESO Management Consultants has been recognized by brand eins and Statista in the renowned industry study “Best Consultants” (formerly: ROI-EFESO). The respondents confirmed the top position already achieved in previous years in the “Automotive & Suppliers” industry segment of the ranking.
We would like to thank everyone involved for the trust they have placed in us and for all the recommendations that led to us being awarded the “Best Consultants” seal.
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Accelerating innovation cycles
Collaborate with us to streamline your product development process, making it more efficient and effective. Together, we will redesign decision-making paths and manage critical process routes without sacrificing functional depth, maturity levels, or quality. Our approach views time-to-market as a reflection of robust, forward-looking development – not as a short-term sprint goal.
- Lean & Agile Development
This includes optimizing the development system and continuously planning, simulating, and improving highly flexible plants and systems. The use of digital planning tools can be a critical success factor in this process.
- Portfolio & Complexity Management
By reviewing the Product portfolio from the customer’s perspective, we enable the development of new products and their successful market introduction.

VISION, UNITY AND COURAGE – A RECOMMENDATION FOR ACTION
The transformation of the German automotive industry is a marathon - not a sprint. In Automobilwoche's “Cockpit Talk”, Jost Kamenik and Dr. Uwe Steinkötter explain how OEMs and suppliers can take advantage of opportunities, play to their strengths and tap into new business areas.
To the interview ›
Clients
Our solution portfolio for the automotive industry