CONVENIENCE FOOD

Convenience food addresses consumers' individual lifestyles like no other segment of the food market. Convenience products fit into the complex daily routines of work, family life and sports and leisure activities and aim to make them easier, more effective and optimized. On the one hand, this positioning leads to a variety of relevant convenience concepts, from classic frozen and microwave products bought in bricks-and-mortar stores to take-away meals, food-to-go snacks and food kits for the home.

On the other hand, this requires extensive individualization of sales channels and logistics solutions. These solutions must fit perfectly into the everyday routines and changing eating habits of highly differentiated target groups, work around the clock in short cycles and enable simple order processing and additional services via digital platforms. In addition, target group-specific concepts are required for pricing, pack size and packaging design, as well as the corresponding experience-oriented presentation at the physical and digital PoS.

 

Countering complex trends in the convenience market effectively

In addition to the target group-specific design of convenience products, long-term and cross-target group trends are also driving change in the convenience sector. These include premium orientation, sustainable consumption based on raw material cycles and a focus on healthy food that is produced without highly processed ingredients and chemicals and enhanced by functional properties. And finally, convenience products also need to integrate themselves into the very different lifestyles and value systems of consumers - for example by presenting new, exotic recipes, rediscovering traditional ingredients and recipes, or celebrating food and food preparation as an event.

The sum of these developments confronts the convenience market with a high degree of complexity. The challenge is to reconcile the individualization of products, logistics and distribution channels, pricing and marketing strategies with profitability, speed, and efficiency and to ensure a high degree of flexibility and adaptability along the entire value chain in the long term.

Our consulting services in the convenience food sector

ROI-EFESO supports manufacturers of convenience products in the following areas, among others:

 


CONTACT

Kai Magenheimer

Dr.-Ing. Kai Magenheimer

Partner
Tel.: +49 89 1215 90-0
Mob.: +49 175 412 9028

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Clients

Logo Bell
Logo UNILEVER
Logo Bahlsen
Logo Nestle
Logo Emmi
Logo Lindt
Logo Bel group
Logo Danone
Logo Friesland Campina
Logo Heineken
Logo MARS
Logo JDE Jacobs Douwe Egberts

Case Studies

Case Study

A dairy company is continuing its success story with a clear vision: After times of war and factory fires, it is building the most technologically advanced "Future Factory" in its region. With ROI-EFESO, the company is developing a concept for the factory, which is to be built on 70,000 square meters by 2030 - and is combining this planning with a digitization/Industry 4.0 initiative for ongoing production