The bakery and confectionery industry will be under massive pressure to change in the coming years, driven by four long-term developments: firstly, consumers' increasingly health-conscious lifestyles will require far-reaching changes to recipes. For confectionery in particular, the need for purely plant-based, vegetarian, or vegan products and natural, clearly understandable colors, sweeteners and flavors stands out, as well as the need to significantly reduce sugar content. In the case of baked goods, on the other hand, it is primarily a question of dispensing with chemical preservatives and reducing the use of heavily processed white flour, gluten, industrially produced fats and sugar. The growing importance of clean labels leads to a dilemma in both cases, as the use of natural ingredients requires the use of complex processing technologies in order to maintain taste and texture quality.

Furthermore, there is a growing demand for functional sweets, snacks and baked goods that combine sensory enjoyment with a positive health effect. In addition to fiber, vitamins and plant proteins, natural food supplements are increasingly coming into focus: e.g., with positive effects on brain performance, intestinal function and the nervous system, or biologically active plant substances with stress-reducing or immune-boosting effects.

Facing the pressure to innovate in the bakery and confectionery market

Parallel to this development, the pressure to innovate is increasing. Consumers regularly expect innovations or new interpretations of familiar products ("Newstalgia"). On the product side, this creates a need to develop product variants as well as completely new products, flavors, colors and textures. At the same time, however, packaging and sales innovations are also required on an ongoing basis in order to meet customer requirements and changing market conditions.

And finally, the bakery and confectionery industry must adapt its purchasing, production and distribution structures to the increasingly demanding ecological and social sustainability standards resulting from both legal requirements and consumer expectations. These developments are creating new opportunities for the industry. However, they also lead to a complex need for adaptation, which must be addressed strategically, operationally and technologically.


Our consulting services for the bakery and confectionery industry

ROI-EFESO supports manufacturers of baked goods and confectionery in the following areas, among others:



Kai Magenheimer

Dr.-Ing. Kai Magenheimer

Tel.: +49 89 1215 90-0

Send Mail


Logo Bell
Logo Bahlsen
Logo Nestle
Logo Emmi
Logo Lindt
Logo Bel group
Logo Danone
Logo Friesland Campina
Logo Heineken
Logo JDE Jacobs Douwe Egberts


Case Study

The ROI-EFESO case study describes how a confectionery manufacturer is expanding its competitive position with a comprehensive digitalization initiative. With ROI-EFESO, it is expanding the successes already achieved by its WCOM (*World Class Operations Management) program in the direction of highly digitalized production.

Case Study

An international brewery group achieved significant OEE improvements in a WCOM pilot project with ROI-EFESO. ROI-EFESO's case study describes how this success was continued throughout the company's global value network, leading to improvements and savings.

Case Study

A dairy group identifies the topic of energy efficiency as a lever to cushion cost pressure from falling production volumes. The case study explains, how the company determines with ROI-EFESO suitable starting points for one of its plants. The potential of the measures in terms of possible energy savings, their CapEx and their amortization are specifically quantified.

Case Study

A dairy company is continuing its success story with a clear vision: After times of war and factory fires, it is building the most technologically advanced "Future Factory" in its region. With ROI-EFESO, the company is developing a concept for the factory, which is to be built on 70,000 square meters by 2030 - and is combining this planning with a digitization/Industry 4.0 initiative for ongoing production