Convenience food addresses consumers' individual lifestyles like no other segment of the food market. Convenience products fit into the complex daily routines of work, family life and sports and leisure activities and aim to make them easier, more effective and optimized. On the one hand, this positioning leads to a variety of relevant convenience concepts, from classic frozen and microwave products bought in bricks-and-mortar stores to take-away meals, food-to-go snacks and food kits for the home.

On the other hand, this requires extensive individualization of sales channels and logistics solutions. These solutions must fit perfectly into the everyday routines and changing eating habits of highly differentiated target groups, work around the clock in short cycles and enable simple order processing and additional services via digital platforms. In addition, target group-specific concepts are required for pricing, pack size and packaging design, as well as the corresponding experience-oriented presentation at the physical and digital PoS.


Countering complex trends in the convenience market effectively

In addition to the target group-specific design of convenience products, long-term and cross-target group trends are also driving change in the convenience sector. These include premium orientation, sustainable consumption based on raw material cycles and a focus on healthy food that is produced without highly processed ingredients and chemicals and enhanced by functional properties. And finally, convenience products also need to integrate themselves into the very different lifestyles and value systems of consumers - for example by presenting new, exotic recipes, rediscovering traditional ingredients and recipes, or celebrating food and food preparation as an event.

The sum of these developments confronts the convenience market with a high degree of complexity. The challenge is to reconcile the individualization of products, logistics and distribution channels, pricing and marketing strategies with profitability, speed, and efficiency and to ensure a high degree of flexibility and adaptability along the entire value chain in the long term.

Our consulting services in the convenience food sector

ROI-EFESO supports manufacturers of convenience products in the following areas, among others:



Kai Magenheimer

Dr.-Ing. Kai Magenheimer

Tel.: +49 89 1215 90-0

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Case Studies

Case Study

The ROI-EFESO case study describes how a confectionery manufacturer is expanding its competitive position with a comprehensive digitalization initiative. With ROI-EFESO, it is expanding the successes already achieved by its WCOM (*World Class Operations Management) program in the direction of highly digitalized production.

Case Study

An international brewery group achieved significant OEE improvements in a WCOM pilot project with ROI-EFESO. ROI-EFESO's case study describes how this success was continued throughout the company's global value network, leading to improvements and savings.

Case Study

A dairy group identifies the topic of energy efficiency as a lever to cushion cost pressure from falling production volumes. The case study explains, how the company determines with ROI-EFESO suitable starting points for one of its plants. The potential of the measures in terms of possible energy savings, their CapEx and their amortization are specifically quantified.

Case Study

A dairy company is continuing its success story with a clear vision: After times of war and factory fires, it is building the most technologically advanced "Future Factory" in its region. With ROI-EFESO, the company is developing a concept for the factory, which is to be built on 70,000 square meters by 2030 - and is combining this planning with a digitization/Industry 4.0 initiative for ongoing production